Marketing Manager

Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

A marketing manager identifies market opportunities and advises on the development, coordination, and implementation of plans for pricing and promoting an organisation’s goods and services.

Core Tasks:

Planning, developing, and organising advertising policies and campaigns to support sales objectives.
Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness, and effectively promoting the attributes of goods and services.
Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.
Interpreting and predicting current and future consumer trends.
Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information.
Supporting business growth and development through the preparation and execution of marketing objectives, policies, and programs.
Commissioning and undertaking market research to identify market opportunities for new and existing goods and services. Analysing data regarding consumer patterns and preferences.
Advising on all elements of marketing such as product mix, pricing, advertising, and sales promotion, selling, and distribution channels.

Study Pathways

BSB60520 – Advanced Diploma of Marketing and Communication
BSB40820 – Certificate VI in Marketing and Communication

Soft Skills

Time management
Communication
Networking
Creative thinking
Flexibility

A skill level equal to a Bachelor Degree or higher, or at least 5 years of relevant experience is usually needed to work in this job. Around one in two workers have a university degree.